Objective:

• Research into media usage patterns among students in the context of learning
• Determination of influences on media use during studies
• Researching the adaptation of new offers such as mobile technologies and Web 2.0 services during studies.
• Theory development: study-related media and media user typology; dimensional model of media use during studies
• Development of a survey instrument for international research into students' media use.

Methodology:

Fully standardized questionnaires; explorative guided interviews; univariate and multivariate statistical analysis models